On-Campus Meals That Appeal to Gen Z
Case Study: The University of Houston
We connected with Alexcis Mendoza, District Marketing Director, and Carlos Roa, Director Of Dining Services from Chartwells at the University of Houston system to learn about their decision to offer Farmer's Fridge on their campus.
Why Farmer's Fridge?
The university's food service team was looking for an innovative food concept to diversify their on-campus food offerings
Students were looking for easier access to fresh meals filled with fruits and vegetables
We offer an operator-friendly solution, maintained entirely by our team - from installation to stocking and upkeep.
About The University of Houston
The University of Houston is the largest public research university in Houston and the third largest university in Texas with 46,000+ students. The University of Houston is the second most ethnically diverse major research university in the United States. Students come to UH from more than 137 nations & from across the world.
Catering to Gen-Z: U of H's Dining Evolution
The University of Houston's Dining Team was on a hunt for a food concept that matched the energy, innovation, and diversity on campus. They needed something that aligned with the needs and values of their primarily Gen-Z customer base while being easy to implement from an operator's perspective. With these requirements, their team looked to Farmer's Fridge.
How we became the solution
Something that got our attention was not only how user-friendly it was for the guest but also for the operator.
- Carlos Roa, Director Of Dining Services
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Innovating the On-Campus Dining Experience
Alexcis, District Marketing Director, explains that the University of Houston's "dining services program is very innovative to match the energy of a top-tier research university"
The need for an innovative product that could be easily brought onto campus without a need for maintenance from their team brought The University of Houston to an easy answer, Farmer's Fridge.
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